Privacy Policy
Last Updated: September 2026
This Privacy Policy describes how aseel.pk (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site. We are committed to protecting your privacy and ensuring you have a positive experience on our website.
Contact
After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by email at info@aseel.pk or by mail using the details provided below:
ASEEL
Pure Products. Healthier People. A Brighter Pakistan.
Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual as “Personal Information”. See the list below for more information about what Personal Information we collect and why.
Device Information
Purpose of collection: To load the Site accurately for you and to perform analytics on Site usage to optimize our Site.
Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
Disclosure for a business purpose: Shared with our website hosting provider and analytics tools (such as Google Analytics).
Personal Information collected: Version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
Order Information
Purpose of collection: To provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
Source of collection: Collected from you.
Disclosure for a business purpose: Shared with our payment gateway providers, courier and shipping partners, and our website hosting provider.
Personal Information collected: Name, billing address, shipping address, payment information (including credit card numbers, JazzCash, EasyPaisa, or bank transfer details), email address, and phone number.
Customer Support Information
Purpose of collection: To provide customer support and resolve any issues with your order.
Source of collection: Collected from you.
Disclosure for a business purpose: Shared with our internal support team and email service provider.
Personal Information collected: Name, email address, phone number, and any details you share when contacting us.
Sharing Personal Information
We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:
We use third-party payment gateways and courier services to process payments and deliver your orders.
We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.
Using Personal Information
We use your Personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.
We may also send you marketing communications (such as newsletters or promotional offers) if you have opted in to receive them. You can unsubscribe at any time by clicking the “unsubscribe” link in any email or by contacting us directly.
Retention
When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the “Your Rights” section below.
Your Rights
If you are a resident of Pakistan or the European Economic Area (EEA), you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above.
Your Personal Information may be transferred outside of Pakistan for storage and further processing. For more information on how data transfers comply with applicable laws, please contact us directly.
Cookies
A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, and advertising cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.
We use the following cookies to optimize your experience on our Site and to provide our services:
Cookies Necessary for the Functioning of the Store
| Name | Function | Duration |
|---|---|---|
woocommerce_cart_hash | Helps WooCommerce determine when cart contents/data changes. | Session |
woocommerce_items_in_cart | Helps WooCommerce determine when cart contents/data changes. | Session |
wp_woocommerce_session_ | Contains a unique code for each customer so that it knows where to find the cart data in the database for each customer. | 2 days |
woocommerce_recently_viewed | Powers the Recent Viewed Products widget. | Session |
store_notice[notice id] | Allows customers to dismiss the Store Notice. | Session |
Reporting and Analytics
| Name | Function | Duration |
|---|---|---|
_ga | Google Analytics – Used to distinguish users. | 2 years |
_gid | Google Analytics – Used to distinguish users. | 24 hours |
_gat | Google Analytics – Used to throttle request rate. | 1 minute |
The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.
You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage, or filter cookies can be found in your browser’s help file or through sites such as: www.allaboutcookies.org.
Do Not Track
Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.
Changes
We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
Complaints
As noted above, if you would like to make a complaint, please contact us by e-mail or by mail using the details provided under “Contact” above.
If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority in Pakistan.
Last Updated: September 2026